Promotional Events at Ulta
Mother’s Day
Through this work we want to honor the reality of motherhood and how that means something so different to so many people - whether it reflects the woman who raised us, mom-like figures who inspire us, the woman who helps us be the best moms we can be or simply taking a moment to reflect on our journeys of motherhood while being mindful that this time of the year can be triggering and painful. The overall goal is to help all types of moms feel seen and encourage moms to reward themselves for all they do 24/7/365, while also driving guests to consider who mom is to them and help guide them them to the perfect gift that makes her feel special, pampered and loved.
Love Your Skin Event
The Love Your Skin Event is our largest skin care event, which invites guests to shop daily beauty steals® and weekly deals plus discover new brands & exclusive products. The goal for this campaign is to encourage guests to build on routines while providing prices to try something new. This campaign
creates inspirational & educational content that helps simplify skin care choices while telling stories of self-love, self-acceptance and self-kindness.
Special Projects at Ulta
I’ve had the opportunity to help concept large-scale creative visions into meaningful brand experiences that come to life through the collaboration across so many insanely talented teams and production partners.
Ulta Beauty x Her Campus College Pop Up
Graphic Displays for Ulta at Target
Michigan Ave x Global Shop
Ulta Beauty Vending Machines
Seasonal Campagins at Ulta
Summer
This collection of work shows the evolution of a reoccurring campaign rooted in the same strategic objective that positions the brand as the go-to destination for summer beauty while guests navigate strayed routines, vacations and warmer, sunnier days. The work continues to brings a level of playfulness in a bright and fun way through vibrant and bold photography designed to capture the energy, spontaneity, and joy of summer.
Holiday
This time of year has the most ambitious and crucial KPI’s and sales goal of the year, meaning this work not only needs to inspire and educate our guests through elevated visual merchandising and immersive storytelling but also operate as navigational guides to help sort through the chaos that holiday shopping can bring. Each year we evolve based on previous guests experiences and their current needs and wants from us as a brand.
Content Categories at Ulta
Store Navigational Overheads
The Ulta Beauty Collection
then to now
The overall rebrand included updating the logo, color palette, packaging,
photography guidelines and the overall tone and voice.
Ulta Gift Cards
Inside Card Design
Third Party Carrier
A collection of print and digital gift cards with
top selling cards multiple years in a row.
