Jumbo Love at Ulta Beauty
The best thing about Jumbos? They last for months. Let's educate guests about this opportunity to find the right products, for the right value. Shopping the Jumbo Sale should be easy to navigate, easy to explore, and easy to purchase for every guest.
Jumbo Love is a four-week annual event that features jumbo-sized haircare (shampoos and conditioners) at the lowest prices of the season.
360 Campaign Breif
WHAT WE KNOW
Turning routines into rituals with meaningful, impactful wellness journeys
Guest love newness and discovery so using this event to launch new skin care brands and products.
Consumers are trying to navigate economic uncertainty by managing their costs so deals will be top of mind.
WHAT WE PURPOSE
Continue building onto the love for newness by encouraging trying newness through routines by adding on.
Help guests navigate when/what to splurge on, what is worth their money and how to make the most of your products.
