Love your skin at Ulta Beauty

The Love Your Skin Event is our largest skin care event, which invites guests to shop daily beauty steals® and weekly deals plus discover new brands & exclusive products. The goal for this campaign is to encourage guests to build on routines and prices to be able to try new products. This campaign creates inspirational & educational content that helps simplify skin care choices while telling stories of self-love, self-acceptance and self-kindness.

360 Campaign Breif


WHAT WE KNOW

Turning routines into rituals with meaningful, impactful wellness journeys

Guest love newness and discovery so using this event to launch new skin care brands and products.

Consumers are trying to navigate economic uncertainty by managing their costs so deals will be top of mind.

WHAT WE PURPOSE

Continue building onto the love for newness by encouraging trying newness through routines by adding on.

Help guests navigate when/what to splurge on, what is worth their money and how to make the most of your products.